Case Study

TWG Consulting

Overview

In the increasingly complex world of digital advertising, where “set and forget” just doesn’t cut it anymore, TWG Consulting, an IT/Business consulting group, found themselves in a bit of a jam. Their digital ad performance had plateaued, their ROI was playing a miserable game of limbo, and their ROAS (Return On Ad Spend) was at a costly low.

With a lack of a focused strategy and an understanding of the intricate features of ad platforms, they felt like they were caught in the midst of a digital whirlwind. That’s when they called us.

TWG

CONSULTING

Industry

IT/Business Consulting

Services

Social Media Ads, Google Ads, PPC Management

Challenge

The challenge for TWG Consulting was a difficult one, but one we’ve faced before and knew how to handle. Their Facebook Ads, Google Ads, and PPC management efforts were producing lackluster results. It was as if they had all the ingredients for a delicious ad campaign but were using a recipe written in a foreign language.

Their efforts weren’t converting into sales and their ROAS was just too low. In a nutshell, they were tossing their precious ad budget into the digital abyss and getting little in return.

Solution

We got straight to work, pulling on our Sherlock Holmes hats to analyze their existing pixel data. The name of the game? Highly-targeted strategy implementation. By creating custom and lookalike audiences, we began painting a clearer picture of who we were trying to reach. Suddenly, the lights turned on, and the previously puzzling map started to make sense. We launched a series of Facebook and Instagram Ads utilizing our newly created audiences to tap into the highest value prospects online.

For Google, we rolled out a detailed competitor analysis, mined for high-value, low-competition keywords using our trusty SEM tools, and let loose targeted search and display ads. Like digital ninjas, we slipped into the market gaps our competition had overlooked.

That’s not all, folks! We also played the long game, setting up a robust retargeting strategy across platforms to keep TWG Consulting on the minds of potential clients who were still on the fence. It’s digital marketing’s version of “Hey, remember me? I’m still here!”

Results

177

Increase in Ad Performance

108

Increase in ROAS

82

Increase In Overall Conversions

33

Increase in Revenue

Fast-forward six months, and TWG Consulting’s journey is the stuff of marketing legends. Their ad performance skyrocketed with an astronomical 177% increase. ROAS, once their Achilles’ heel, became their best friend, leaping up by an impressive 108%. Their focused strategy resulted in an 82% increase in conversions, and their revenue jumped up by a cool 33%. It was like the marketing equivalent of turning water into wine, minus the divine intervention.

The journey with TWG Consulting is far from over, but the transformation in just six months is a testament to what can be achieved with a tailored strategy, a deep understanding of digital ad platforms, and a team (that’s us!) that doesn’t accept the status quo. As they say in the classics, “If you aim at nothing, you’ll hit it every time.” Thankfully for TWG Consulting, we’re rather good at setting, and hitting, targets.

A Sample Of The Numbers.

Facebook Ads

TWG Consulting Facebook and Google advertising results.
CTR of 2.03% – 31% HIGHER than average CTR across industries.
1,641 leads generated in 2023 through On-Facebook Lead Forms and Landing Page Conversion Campaigns.
Lead cost of $6.28 – 61% LOWER than average CPL across industries.

Google Ads

TWG Consulting Google Advertising results.
75% Higher Conversion Rate Than Standard Across Industries (7.04%)
68% Lower Cost Per Click Than Standard Across Industries ($4.22)
147% Lower Cost Per Conversion Than Standard For Business Services Industry ($87.36)

Frequently Asked Questions

What makes Countdown different from other agencies?

After spending a combined 30 years in the industry, many of which involved in agency work, we can confidently say we have a much different approach.  Often times a business can feel lost in the shuffle working with multiple departments in an agency.  Our founders are experts in their fields, and are hands-on in ever project.  From our initial meeting, to the happy dance at the end of a successful campaign, we become part of your team.

Do you work with small ad budgets?

Of course!  But keep in mind, if we feel your ad budget is not going to be sufficient to meet your goals, we’ll tell you.  Unlike most agencies, we don’t charge a percentage of your ad spend, we charge a flat rate.

Do you provide creative and copy or do we?

It depends on the level of service you need.  If you have in-house teams and are simply looking for strategy and management of your ad or email platforms, we can do that.  If you don’t, we can handle everything for you.  Our designers and writers are veterans of the industry, and provide creative that not only converts, but creates lasting customers.

Will I still have access to all my accounts?

Certainly.  In fact, you own them whether you come to us with them or we create them for you.  If we choose to work together, you would grant us access to your accounts, but always maintain control and ownership.

How long until we see results?

Typically, about 90 days.  But it completely depends on your needs and goals.  An established company with a web presence can hit the ground running with our ad and email strategies.  A company building their web presence will take longer.

Either way, we suggest 90 days to allow the marketing strategies to run their full lifecycle.

How does your pricing work?

As simply as possible.  We charge a fixed monthly rate that is tiered based on the amount of ads you’re running, or the amount of emails that will be sent on a monthly basis.  Our tiers begin at $1,200 per month.

We also offer à la carte services as needed, and pricing for those is based on time and effort determined in our meetings.

Do we have to sign a long-term contract?

Because we offer a 1:1 service, we only take on a small amount of new clients every quarter, and you will never sign a long-term contract with us.  Our goal is to form meaningful relationships with you through results, not contracts.  That’s why many of our clients have been with us for such a long time by choice.

Do you provide reports?

Absolutely.  You will have full access to your analytics and metrics through a custom, robust dashboard.  Some will make sense, others may not, which is why in addition to reporting, we meet with every client on a bi-weekly basis minimum.

Communication is key when running successful campaigns, and that includes reporting your results to you during our meetings in an easy to digest way.

We Don’t Settle For Mediocre Results, And Neither Should You.

Let’s face it, real digital marketing isn’t tossing up some ads and spamming email accounts.  It’s about strategy, industry knowledge, and a deep understanding of your customer’s needs and wants.

Whether you need us to take over your existing digital marketing efforts, or you’re starting from scratch, let’s start the conversation.

Better Digital Marketing Results Start Here.

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