Wherever They May Be Online.
Our Expert Retargeting Strategy Turns “Interested” Into “Customer”.
Retargeting can be confusing, but in its simplest form, retargeting is serving ads to people that have had meaningful interactions with your business. Some examples of these actions are: Users that have spent a significant amount of time on your website or landing page, users who have added a product to their shopping cart, but left your site before checking out, and much more.
Once someone has seen your brand, product, or service, it’s time to ensure they see it again, especially if they’re still searching. With your help, we determine the highest value actions a client takes for your business, then move users through the buying journey using our highly effective retargeting strategies.
Your Customers Use Different Platforms, Your Marketing Should Follow Along.
While you may meet your future customer on Facebook, they may become your customer through Google. An effective retargeting strategy nurtures users across the web once they have shown interest in your brand, product, or service to ultimately earn a conversion.
But it’s not just for new customers, retargeting is a powerful strategy for customer retention, cross-selling, and more.
- Reach customers wherever they are online.
- Reinforce your product or brand value.
- Reach the highest value users engaging with your business.
- Re-engage users that have left your site without converting.
- Re-engage users that have abandoned their shopping cart.
- Customize messaging to speak to the user’s prior actions.
- Target people that have visited specific pages important to you.
- Re-engage buyers with similar or complimentary products.
- Develop lasting relationships through cross-platform communication.
- And more…
You Don’t Have To Wait To Start Retargeting Campaigns.
We can use existing customer lists immediately to directly retarget prior users on ad platforms, and through email. If you have been running ads previously, you may even have some untapped data from your pixel we can use right away as well.
As your traffic and engagement increase, our retargeting strategies open up even more. Not only are these extremely cost-effective ads, they are the highest converting form. Tracking has become significantly harder the past few years, that’s why it’s vital to work with an agency that stays ahead of digital privacy changes.
Our Results Speak For Themselves.
But our clients have some things to say, too.
“We just started out in digital marketing after years of old-school methods. We started with Google advertising and Countdown Digital blew us away with their strategy, and the results that came with it.”
Jeff V.Director of Marketing
87
Increase In Revenue Per Client
“We were trying, and failing at running Google Ads. Talked to Countdown, they came up with a plan, and we haven't stopped since. That was 8 months ago and the results have been stellar.”
Jennifer T.Marketing Director
212
Increase In ROAS
“We were overwhelmed by the platform to be honest. When we talked to Countdown, we felt 100% comfortable they could handle what we were trying to do with our Google Ads. Not only did they handle it, they blew expectations out of the water.”
Jason A.Owner/CTO
128
Increase In Conversions
Our process is simple on purpose.
Because it works.
Discover
We start with a web conference or phone call to learn about your business, current marketing efforts, and your goals.
Audit & Strategize
We perform a thorough review of your current digital strategies and build an outline of our proposed path to success.
Plan Of Action
We’ll provide a comprehensive plan of action for meeting your goals and staying within budget. If you like what you see, we get right to work.
Frequently Asked Questions
What makes Countdown different from other agencies?
After spending a combined 30 years in the industry, many of which involved in agency work, we can confidently say we have a much different approach. Often times a business can feel lost in the shuffle working with multiple departments in an agency. Our founders are experts in their fields, and are hands-on in ever project. From our initial meeting, to the happy dance at the end of a successful campaign, we become part of your team.
Do you work with small ad budgets?
Of course! But keep in mind, if we feel your ad budget is not going to be sufficient to meet your goals, we’ll tell you. Unlike most agencies, we don’t charge a percentage of your ad spend, we charge a flat rate.
Do you provide creative and copy or do we?
It depends on the level of service you need. If you have in-house teams and are simply looking for strategy and management of your ad or email platforms, we can do that. If you don’t, we can handle everything for you. Our designers and writers are veterans of the industry, and provide creative that not only converts, but creates lasting customers.
Will I still have access to all my accounts?
Certainly. In fact, you own them whether you come to us with them or we create them for you. If we choose to work together, you would grant us access to your accounts, but always maintain control and ownership.
How long until we see results?
Typically, about 90 days. But it completely depends on your needs and goals. An established company with a web presence can hit the ground running with our ad and email strategies. A company building their web presence will take longer.
Either way, we suggest 90 days to allow the marketing strategies to run their full lifecycle.
How does your pricing work?
As simply as possible. We charge a fixed monthly rate that is tiered based on the amount of ads you’re running, or the amount of emails that will be sent on a monthly basis. Our tiers begin at $1,200 per month.
We also offer à la carte services as needed, and pricing for those is based on time and effort determined in our meetings.
Do we have to sign a long-term contract?
Because we offer a 1:1 service, we only take on a small amount of new clients every quarter, and you will never sign a long-term contract with us. Our goal is to form meaningful relationships with you through results, not contracts. That’s why many of our clients have been with us for such a long time by choice.
Do you provide reports?
Absolutely. You will have full access to your analytics and metrics through a custom, robust dashboard. Some will make sense, others may not, which is why in addition to reporting, we meet with every client on a bi-weekly basis minimum.
Communication is key when running successful campaigns, and that includes reporting your results to you during our meetings in an easy to digest way.
We Don’t Settle For Mediocre Results, And Neither Should You.
Let’s face it, real digital marketing isn’t tossing up some ads and spamming email accounts. It’s about strategy, industry knowledge, and a deep understanding of your customer’s needs and wants.
Whether you need us to take over your existing digital marketing efforts, or you’re starting from scratch, let’s start the conversation.
