Case Study

Karma Capital, Inc. 

Overview

Picture this: Karma Capital Inc., a debt management and debt consolidation firm, was trying to make waves in the virtual world of email marketing and social media ads. However, instead of riding high on the digital surf, they were treading water. Their Google Ads were a no-go (blame it on the industry restrictions), their email lists looked like they’d been through a shredder, their email marketing ROI was a disheartening 2:1, and their Facebook and Instagram ads were like throwing darts blindfolded – broadly targeted with sky-high cost per conversion. It was clear; they needed a rescue.

Enter us, their digital lifeguards!

Karma Capital, Inc.

Industry

Debt Management/Debt Consolidation

Services

Email Marketing, Social Media Ads, PPC Management

Challenge

Karma Capital Inc. was on a rollercoaster ride, but not the exhilarating kind. Their email lists were more like a messy jigsaw puzzle than a valuable marketing tool. They had no email compliance set up, meaning their deliverability was somewhere around “wishful thinking.”

Moreover, their Facebook and Instagram ads were hitting the broadside of the digital barn rather than bullseyes. And since Google was off the table (unlike the rest of us, they didn’t get an invite to that party), they needed to make Facebook and Instagram do double duty: introductions and conversions.

Solution

Armed with digital brooms, we started by cleaning up their email lists, segmenting them, and validating the heck out of each entry. We set up full server compliance for their email sending platform and gave their emails a much-needed facelift, making them responsive and sleek.

We didn’t stop there, oh no. We created targeted emails and set up automated drip campaigns based on open, click, and no-click behaviors. It was like a perfectly choreographed email ballet.

As for the Facebook and Instagram challenge, we crafted bespoke ads for each stage of the marketing funnel. We tapped into event and conversion data to target 1%-2% lookalike and custom audiences, like digital bloodhounds on the scent of interested prospects. The goal? Get them off Facebook and Instagram and onto our custom-built landing page. It was like a digital “come hither” that they couldn’t resist.

Results

39

Increase in Email Marketing ROI

90

Increase in CTR

61

Increase In Landing Page Conversions

101%

Increase in ROAS

Hold on to your hats because these results will blow you away. Karma Capital Inc’s email marketing ROI went from a dismal 2:1 to an eye-popping 44:1. Their ads’ CTR shot up by 90%, and the landing page conversions increased by 61%. The ROAS? It doubled, soaring up by 101%.

Karma Capital Inc.’s journey from digital misstep to virtual victory shows that even when the digital waters get choppy, the right strategy, tools, and team (that’s us!) can navigate towards success. Because as they say, a smooth sea never made a skilled sailor. And in the tumultuous sea of debt management, we made sure Karma Capital Inc. became the most skilled sailors around.

And that’s how you navigate digital hurdles to arrive at the desired marketing destination.

A Sample Of The Numbers.

Facebook Ad

Facebook Ad Management That Works
CTR of 2.34% – 160% HIGHER than average CTR across industries.
813 WARM leads generated in April 2023 through a custom landing page conversion campaign.
Lead cost of $4.80 – 48% LOWER than average CPL across industries.
71% Conversion to lead from custom-built landing page.

Google Search Ad

Google Ad | PPC Management
89% Higher Conversion Rate Than Standard Across Industries (7.04%)
86% Lower Cost Per Click Than Standard Across Industries ($4.22)
160% Lower Cost Per Conversion Than Standard For Financial Industry ($82.58)

Frequently Asked Questions

What makes Countdown different from other agencies?

After spending a combined 30 years in the industry, many of which involved in agency work, we can confidently say we have a much different approach.  Often times a business can feel lost in the shuffle working with multiple departments in an agency.  Our founders are experts in their fields, and are hands-on in ever project.  From our initial meeting, to the happy dance at the end of a successful campaign, we become part of your team.

Do you work with small ad budgets?

Of course!  But keep in mind, if we feel your ad budget is not going to be sufficient to meet your goals, we’ll tell you.  Unlike most agencies, we don’t charge a percentage of your ad spend, we charge a flat rate.

Do you provide creative and copy or do we?

It depends on the level of service you need.  If you have in-house teams and are simply looking for strategy and management of your ad or email platforms, we can do that.  If you don’t, we can handle everything for you.  Our designers and writers are veterans of the industry, and provide creative that not only converts, but creates lasting customers.

Will I still have access to all my accounts?

Certainly.  In fact, you own them whether you come to us with them or we create them for you.  If we choose to work together, you would grant us access to your accounts, but always maintain control and ownership.

How long until we see results?

Typically, about 90 days.  But it completely depends on your needs and goals.  An established company with a web presence can hit the ground running with our ad and email strategies.  A company building their web presence will take longer.

Either way, we suggest 90 days to allow the marketing strategies to run their full lifecycle.

How does your pricing work?

As simply as possible.  We charge a fixed monthly rate that is tiered based on the amount of ads you’re running, or the amount of emails that will be sent on a monthly basis.  Our tiers begin at $1,200 per month.

We also offer à la carte services as needed, and pricing for those is based on time and effort determined in our meetings.

Do we have to sign a long-term contract?

Because we offer a 1:1 service, we only take on a small amount of new clients every quarter, and you will never sign a long-term contract with us.  Our goal is to form meaningful relationships with you through results, not contracts.  That’s why many of our clients have been with us for such a long time by choice.

Do you provide reports?

Absolutely.  You will have full access to your analytics and metrics through a custom, robust dashboard.  Some will make sense, others may not, which is why in addition to reporting, we meet with every client on a bi-weekly basis minimum.

Communication is key when running successful campaigns, and that includes reporting your results to you during our meetings in an easy to digest way.

We Don’t Settle For Mediocre Results, And Neither Should You.

Let’s face it, real digital marketing isn’t tossing up some ads and spamming email accounts.  It’s about strategy, industry knowledge, and a deep understanding of your customer’s needs and wants.

Whether you need us to take over your existing digital marketing efforts, or you’re starting from scratch, let’s start the conversation.

Better Digital Marketing Results Start Here.

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